I lead product design teams from research through to shipped.
Twenty years across insurance, education and publishing. Most recently Lead UX Designer at RAA, where redesigning insurance authentication and payments cut abandonment and added a forecast $3.12M in annual revenue.
You're probably here for one of three things. Pick one and I'll put that first.
Selected work
Each has a two-minute version and a full case study. Start with the skim - open the study when something makes you curious.
How I lead
Four things I'm consistently responsible for, and where you can see each one.
The work behind the work.
Every project on this page has a paper trail behind it. Competitor teardowns, interview notes, card sorts, personas, prioritisation matrices, wireframes, testing rounds, and the ideas that didn't survive contact with real users. The case studies show what was decided. The documentation shows how, on what evidence, and what got rejected along the way. I'm happy to walk through any of it.
About
I'm a product designer of twenty years, currently in Adelaide and moving to Melbourne. I work end to end - running the research, framing the problem, sequencing what gets built, and staying on it through to launch.
I like the parts most people skip: the edge cases, the legacy constraint nobody wants to open, the prioritisation call that has to hold up in a room full of people who disagree. That's usually where the actual design work is.
- Based
- Adelaide, relocating to Melbourne
- Experience
- 20 years · 6 products designed end to end · largest UX team 8 people
- Most recent
- Lead UX Designer, RAA, 2025-2026 - motor, home and landlord insurance, forecast $3.12M annual uplift
- Works across
- Product design, design systems, UX research, accessibility, team leadership
- Accessibility
- WCAG AA+ delivery, reviewed against Vision Australia guidance - 8 success criteria mapped component by component
- Also
- Builds games and interactive toys in HTML, JS and Canvas. This page is one of them.
Let's talk.
If you're hiring for a senior design or design management role, I'd like to hear what you're working on. Happy to talk through any of this work in detail, including the parts that didn't go to plan.
- Looking for
- Senior product design or design management, in-house product team
- Location
- Melbourne from early 2026, or remote across Australia
- Availability
- Available now